Learn Guide
How to Present Private Credit to Clients (Scripts)
Copy-ready scripts for every client objection about private credit.
Frame the outcome, not the product
Clients do not buy private credit. They buy outcomes: certainty, speed, flexibility, and the ability to execute their plan. Every conversation should anchor on what the funding achieves, not what it costs in isolation.
Core communication principles
Explain fees without apologising
Private credit fees reflect bespoke credit work — valuation, legal, structuring, and active deal management. Apologising for fees signals that they are unreasonable. Instead, explain what each fee covers and why it exists. Transparency builds confidence.
Address term length proactively
Short terms feel risky to borrowers. Address this before they raise it by connecting the term to their specific exit strategy and showing how buffers protect their timeline.
Bank vs private credit
Never position private credit against banks. Position it as the right tool for this specific situation. Banks work well for standard, long-timeline transactions. Private credit works when timing, complexity, or certainty requirements exceed what a bank process can deliver.
When clients want to shop around
This is rational behaviour. Do not resist it. Instead, reframe what they should compare: not just rate, but settlement probability, timeline certainty, and execution risk.
Avoid apologetic language
Words like "unfortunately," "I know it seems expensive," or "it's not ideal but" undermine confidence. Replace them with confident, outcome-focused language that positions the recommendation as the best path forward.
Key takeaway
Confidence in presentation comes from understanding the product. These scripts give you the language to present private credit as the solution it is, not the compromise it is not.
Apply this to a real deal
Why: Real client objections require prepared, confident responses.
Do: Select the objection you need a script for and copy the response.
Output: A ready-to-use script with reasoning on why the framing works.
Client Language Selector
Step 8 of 8 — Copy-ready scripts for every client objection.
Recommended response
"The rate reflects the certainty, speed, and flexibility this funding provides. A bank rate might look cheaper on paper, but if the deal doesn't settle — or takes three extra months — the real cost is significantly higher. We've structured this so you settle on time, with confidence."